George Eastman was one of the first to demonstrate and mass produce the great convenience of gelatin dry plates over the cumbersome and messy wet plate photography prevalent in his day. Dry plates could be exposed and developed at the photographer’s convenience; wet plates had to be coated, exposed at once, and developed while still wet. In 1881, Eastman and Henry A. Strong (a family friend and buggy-whip manufacturer) formed a partnership known as the Eastman Dry Plate Company. In 1885. EASTMAN American Film was introduced - the first transparent photographic “film” as we know it today. And in, 1888, the name “Kodak” was born and the KODAK camera was placed on the market, with the slogan, “You press the button - we do the rest.” This was the birth of snapshot photography, as millions of amateur picture-takers know it today.